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How to Build White Hat Competition Crushing Authority Links

 

WARNING… If you’re allergic, uncomfortable or downright annoyed by triple full stops (or periods)… this post definitely isn’t for you.

In this post you’re going to learn a few things:

  • What authority links are
  • Why you need them to rank
  • The safest and cheapest way to acquire them

If you already know what a dofollow, contextual, relevant authority link is… click here to skip to the explanation.

If you don’t, you should definitely not click that link as you probably won’t have a jar of glue what I’m talking about.

 

Here’s the thing…

Good on page SEO is important for rankings… but Google doesn’t care how well optimized your website is.

Having keyword optimized pages on your site is also ultra important for rankings… but Google doesn’t care how many keyword optimized pages you have.

Good site structure and layout is important too, BUT… Google doesn’t give a damn how cool your site looks.

Basically… Google doesn’t give a she-height about your website unless people are linking to your content.

End of. < full stop. (period)

Ranking is all about BACKLINKS.

Again, emphasized, end of. < full stop. (period). end of conversation.

(and the start of a new one)

 

 

Backlinks have been the biggest ranking factor since the day Google was invented… and the same rules still apply today… kinda.

There’s a slight difference though, and this is it…

10 years ago the ranking rules were “whoever has the most backlinks ranks at the top”.

SEO Techniques for Meerkat Breeders

Thanks to automated link building tools like SENuke, Ultimate Demon, XRummer, etc… backlink quantity was mega easy to acquire.

All you needed to do to rank a site was plug in a few badly spun articles into one of these tools, spin the anchor text to 20% exact match and leave it running in the background spamming the backside out of the internet while you got on with your day.

5,000 crappy backlinks later and your site was at the top of Google and the coins came rolling in.

Now I’m not here to give these tools a bad rep.

Because I used to use them to spam the arse out of the internet too.

And I made a pretty penny doing so.

I used to rank affiliate sites in the health and fitness niche by posting terribly spun dog training articles onto gardening blogs and sticking a link at the end saying “Get Six Pack Abs”.

word-to-your-mother

 

But Google ain’t stoopid.

I mean come on… it’s a 500 BILLION dollar company.

And relevant search results are their bread and butter.

They have hundreds of mathematical scientists and Einsteinian engineers working on perfecting their ranking algorithm.

Eeinstein Works at Google

 

And most “SEO’s” are unemployed computer nerds bashing keyboards in their bedroom trying to hack the search results.

Work at Home Mode

Work at Home Mode

(No offence computer nerds, I’m a nerd too)

((that’s not me in the picture. I don’t wear undies.))

Ranking has always been a game of David and Googleiath.

So Google got fed up of indexing all of our spammy, badly spun web 2.0 pages, forum profile links and blog comments.

And they changed the rules of ranking.

 

Fast forward to 2016 and it’s no longer about quantity… it’s all about the quality.

Simply put, the laws of ranking today are “whoever has the BEST backlinks ranks at the top”

OK so it’s a simple word change, right?

Borat

 

This is a big change.

You can’t spam the internet and get away with it any more.

Large amounts of low quality backlinks just don’t cut the mustard.

And enough of them will get your website Google slapped back to the stone age.

 

So… what defines a good backlink?

 

 

I’m boring myself now so let’s just get straight to the point…

 

a DoFollow, Contextual link from a Relevant Authority PAGE is the most powerful link you can build

 

These backlinks are the holy grail of rankings.

They’re the Achilles heel of Google’s ranking algorithm.

 

But what the hell is a dofollow, contextual, relevant authority link?

 

Let’s take it one at a time…

 

DoFollow

Essentially there are two types of backlinks – dofollow and nofollow.

Here’s what a backlink looks like in the source code of a page:

 

Dofollow = <a href=”http://www.YourWebsite.com/” >Solar installers</a>

OR

Nofollow= <a href=”http://www.YourWebsite.com/” rel=”nofollow”>Solar installers</a>

 

Both of those links would look exactly the same when looking at the page in your browser:

do-follow-backlink

 

But here’s the big difference between the two:

dofollow backlinks have a lot more ranking power than nofollow links.

If you’re going to invest money into backlinks, unless the site is a huge authority site (like Wikipedia), make sure they’re dofollow links, if they’re nofollow sure… they may provide traffic from people clicking on the link, but they won’t do much for your rankings.

 

 

Contextual

There are different types of do-follow links you can build, here’s a few examples:

  • Contextual – a clickable link within the content of a page
  • Image – a clickable image on a page
  • Sidebar/Footer – links that appear in the sidebar/footer of every page of a site

To cut a long story short – contextual links are the most powerful type of link you can build.

Using the same image from above because I can’t be arsed making another one, here’s what a contextual link looks like:

Contextual Backlink

 

When Google finds these unique links pointing to your website it appears as though people are referencing your website as a resource of information.

This is good for rankings.

The other types of links (image & sidebar/footer) look like paid link placements/ads. This isn’t very beneficial for rankings.

If you’re going to invest money into backlinks, make sure they’re contextual links otherwise they’ll have little effect on your rankings.

 

Relevant

This one’s easy to understand.

There’s three types of dofollow, contextual backlinks you can build:

  1. Relevant
  2. Generic
  3. Irrelevant

Relevancy is important for rankings, Google’s not stupid, it can detect if a link looks natural or not.

Here’s a diagram to explain:

Relevant Backlinks

 

Let’s say you’re a local plumber, you get a link from home improvement blog within a post about installing a new bathroom, this looks natural, it’s a relevant page on a relevant website, this type of link will improve your rankings the most.

You could also put out a press release about an award you just won or a special offer you’ve just launched. Or you could just make shit up, it really doesn’t matter.

Press release sites are generic, but it’s standard procedure for a business to do PR, it’s a generic link, not as powerful as the home improvement blog but it’ll still improve your rankings.

Then there’s the beauty & fashion blog, if this site links to you Google will find this suspicious. It’s totally irrelevant and enough of these links will give you a penalty.

 

Authority

Now this is where the magic happens.

So far we’ve covered dofollow, contextual and relevancy.

Now we need to know how to measure the power of a link.

To understand link authority you need to know that a link is only as powerful as the page that it’s on.

And a page is only as powerful as the links that point to it.

You can build as many dofollow, contextual relevant links as you want.

But if those links aren’t on powerful (authority) pages – you’re just not going to beat the competition.

So how do we measure how powerful a page is?

… Backlink Checkers.

Backlink checkers (like AHREFS, Open Site Explorer & Majestic) show us how powerful certain pages on a website are.

They do this by measuring the strength of the backlinks that point to the page you’re analyzing.

The more high quality backlinks a page has – the stronger the link from that page will be – and the stronger the link the bigger the boost in rankings you’ll receive.

Here’s a diagram to illustrate the point:

Backlink Authority

 

Basically, when you get a backlink from a page which has authority – you’re “piggybacking” off the power of the links that already point to that page.

Sure, you could build links on low authority relevant pages, then build your own 2nd tier links to beef it up a little, but that takes time, and who’s got a load of that to spare?

The key to fast rankings is to acquire links on pre-existing relevant pages which already have a shit ton of high quality backlinks pointing to them.

One link from a powerful page can move your website from page 4 of Google to page 1 in 24 hours, I do this every month for my clients, content isn’t king – backlinks are.

 

 

 

If you’re constantly getting outranked by your competition and you’re scratching your head wondering why… here’s the answer…

They’ve got more high quality relevant backlinks than you.

Simple as that.

 

 

How To Get White Hat Authority Links

The fastest, easiest and most cost effective way to get dofollow contextual, relevant authority links is to build your own Private Blog Network (PBN).

PBN’s are the crack cocaine of the SEO world.

They’re a quick-fix ranking solution.

They just plain work.

BUT… they’re still grey hat and you’ll still get a penalty if you’re caught using them.

It’s OK if you’re using PBN’s to rank your own website, but if you’re doing link building for clients it’s just not the best solution.

I’ve been using PBN’s myself for years, I’m upfront and honest about the links I build for clients and so far none of the sites I’ve ranked have ever got a penalty… but I have lost plenty of sleep worried about the future of their rankings.

Let’s be real… it’s a massive pain in the arse managing a large PBN, constantly sourcing expired domains, registering them with fake details, managing 100 different websites on shitty SEO hosts with terrible up-time or keeping track of multiple hosting accounts with different login details, renewing domains every week, keeping them updated with fresh content, keeping track of domain metrics and indexing, not to mention the expired domains devalue over time due to losing their backlinks, etc.

It’s a headache.

Last year I lost 100+ PBN’s in one day.

Thankfully this was due to hosting issues and not deindexing (thank god) but it did give me a taste of what it’d feel like to be in that situation.

Rebuilding my whole network set me back a good few months and several thousand £’s worth of time and money.

Not nice.

And on top of that we’ve also got to deal with the domain registrars clamping down on fake registrations, I had a few domains seized by Nominet a few weeks back.

I got them back but it’s just another ballache we’ve got to deal with.

Unless you’ve got an experienced team behind you creating and maintaining your network it’s a nightmare to manage 100’s of websites.

Especially if you’ve got a million other responsibilities for your main business like leag gen, closing sales, renewing clients, managing projects, getting shit done, training your team etc.

If you’re building an SEO business based on PBN’s you cannot afford to slack in this department.

If you’re a PBN slacker you’re going to be like all of the headless chickens who run around screaming when their network gets deindexed because of all the footprints they’ve embedded across their websites.

 

pbn-bans

F#ck that noise.

To keep your PBN’s safe in 2016 you need to build REAL websites on your expired domains that’ll pass a manual review, use premium themes, use different platforms, rebuild sites from the archive, build them with great content and update them every month, integrate them with social profiles, etc.

And while we’re building these real websites I can’t help but think… why are we just using them for links? Why aren’t we monetizing them in other ways?

This train or thought gave birth to the next method…

 

The Reverse PBN Method

Over the last 4 months I’ve been testing out a new method of link building and it’s working a treat.

It’s a mix of expired domains, outreach and leverage.

This method is similar to building PBN’s… with a slight twist.

If you do this right you can turn one PBN into an endless supply of white hat authority links.

Following the same strategy as a PBN, you buy an expired domain with good metrics and build a website on it.

But rather than building 10 mediocre PBN’s, instead invest just half of that money into making one really good looking website with great content and graphics.

Basically, use the expired domain to make a real website.

You’re going to use this one website to leverage white hat links from other real websites in your niche.

It’s basically a simple link exchange using an expired domain as leverage… and it works a treat.

 

Here’s what you do:

 

1. Buy an expired domain in your niche with good metrics

 

  • Make sure the domain is in your broad niche, here’s a few examples:
    • If you’re a plumber – get a home improvement domain.
    • If you’re a solicitor – get a law domain.
    • If you’re a car rental company – get a travel domain.
    • If you’re a chiropractor – get a health domain.
    • If you’re a wedding photographer – get a photography domain.
    • etc…
  • Register the domain in a different name that your main domain (use a friends details to be safe)
  • Host it on a different server, a shared hosting account is good enough, you’re not building lot’s of PBN’s so forget about SEO hosting headaches.
  • Do not in any way associate this domain with your main website.

 

2. Build a good looking website on it

 

  • Use a premium WordPress theme.
  • Invest in at least 10 pages of good content and backdate the posts.
  • Use good graphics – logo’s, banners, ads, etc.
  • Create social accounts and integrate with your blog.

 

3. Create an email account on your new domain

  • Create en email account on your new domain.
  • Use a personal name for better response rates (like carl@newnicheblog.com).
  • You don’t need to pay for email hosting, Zoho Mail is free.

 

4. Choose a niche that you want links from

  • This niche needs to be relevant to both your main website and your secondary niche blog (but not direct competition to your main website).
  • Here’s a few examples:
    • If you’re a plumber and you’ve built a home improvement blog – choose a niche like local builders, electricians or other home improvement blogs.
    • If you’re a solicitor and you’ve built a law blog – choose a niche like accountants, solicitors in other niches or other law blogs.
    • If you’re a car rental company and you’ve built a travel blog – choose a niche like local taxi firms, hotels or other travel blogs.
    • If you’re a chiropractor and you’ve built a health blog – choose a niche like personal trainers, dentists or other health blogs.
    • If you’re a wedding photographer and you’ve built photography blog – choose a niche like family portrait photographers, wedding blogs or other photography blogs.
    • You get the point…

 

5. Scrape Google for websites in that niche

  • Create an Excel sheet that looks like this:

SEO-Excel

  • That’s an example of a data scrape we’re doing in the “CCTV Installer” niche to rank a locksmith client.
  • Here’s a list of the columns:
    • Website
    • Email / Contact Page URL
    • Blog?
    • Social?
    • Contacted?
    • Link
  • If you want to download the Excel template click here.
  • Start searching Google for websites in your chosen niche.
  • Visit all of the relevant websites on pages 1 & 2 of Google and make some notes.
  • What we’re looking for here are one of two things:
    1. Websites which have a blog which we can ask for a link on, or…
    2. If they’ve not got a blog, an active social profile (Twitter, Facebook, G+) with over 1,000 followers. We’ll be using these social accounts for social signals and traffic.
    3. If they don’t have either then just skip the site as they’re useless.
  • For all sites which have either a blog or active social profile:
    1. Put the domain name in column 1.
    2. Scan the website for an email address or contact form URL and stick that in column 2.
    3. If they’ve got a blog make a note of that in column 3.
    4. If they’ve not got a blog, make note of their best social account in column 4.

 

6. Create the sacrificial lamb blog post

  • On your good looking niche blog, create a list style post which you can offer these websites a link on.
  • Here’s some examples:
    • “Top CCTV Companies of 2016”
    • “Best Travel Blogs of 2016”
    • “The Best Rated Business Accountancy Firms in the UK”
    • etc
  • Add 3 or 4 websites to your list to get you started (you can remove these later) and wrap that list in some compelling content.

 

7. Mail the sites offering links

  • Using your new blog’s email address, start mailing the websites which you’ve scraped from Google.
  • You can use a template, but put a custom one liner in to increase your response rate.
  • Keep it short and sweet, here’s an example:

email-outreach

 

  • Don’t forget to include a few screenshots of your domain metrics.
  • Once you’ve contacted a website, put a “Yes” in the “Contacted?” column in your Excel sheet to keep track of your progress.

 

8. Request Your Money Site Link

  • People will respond saying yes in all manner of ways, now that they’re interested it’s time to ask for your link (or a social share) to your money site.
  • Before you do this however, if you’re going to ask for a backlink, first pop their website into a backlink checker (AHREFS, Moz, Majestic) and look at their most powerful pages.
  • Find an aged, relevant, powerful page on their site which you can request a link on, CTRL+F through some pages searching for relevant words which you can use as anchor text.
  • Once you’ve found one (should only take you 2/3 minutes), add their website to your list post on your expired domain (give before you receive) then reply with the request for a link to your money site:

seo-outreach-reply

  • If they don’t have a blog just ask them to share your money site on their best social account.

 

9. Log the Backlinks and Watch Your Rankings

  • This method just flat out works.
  • Once you get your links, make sure you log the URL’s in your Excel sheet.
  • To get your backlinks indexed faster, share all the pages you’ve landed links on to your Twitter account and ping your Twitter profile URL.
  • Here’s a few screenshots of links I landed in the last few days using this technique:

backlink-landed-1

 

backlink-landed-2

 

backlink-landed-3

 

 

Reverse PBN Benefits

Here’s a diagram explaining the linking structure:

Reverse-PBN

 

And here’s the benfits of reversing your PBN’s:

  1. High quality, permanent, dofollow contextual links from aged pages on REAL relevant websites.
  2. No 1st tier footprints.
  3. High response rate. The websites you’re contacting are already on page 1 or 2 of Google so they already know the value of a backlink.
  4. No more managing 100’s of domains, websites, hosting accounts, etc.
  5. Easily outsourced with little training involved.

 

 

What Next?

Outreach

 

 

60 Responses so far.

  1. Brock says:

    Nice one Carl. Love the images

  2. Noman says:

    Are you kidding me? This is brilliant! Much love brother!

  3. G.J. O'Toole says:

    Interesting post- Worth reading!

  4. Usman says:

    Yes, I agree with the fact that do-follow backlink has lot of power. Thanks for crushing info : )

  5. Scott says:

    “a link is only as powerful as the page that it’s on” Spot on mate.

  6. joydeep says:

    excellent stuff man!! tfs

  7. fitgear21 says:

    Wow! That’s some great information. Thanks for posting this. Much appreciated.

  8. Vaibhav says:

    Lol that’s funny..good read anyways..

  9. Ian King says:

    You do realise that rel=”dofollow” isn’t actually a thing? Do Follow is just a term used for any link that doesn’t have rel=”nofollow”.

    Not only is dofollow technically wrong HTML but there are lots of SEOs that consider any link marked as dofollow is just as use as a nofollow link because specifically stating a dofollow link is a MASSIVE footprint.

  10. socketbox17 says:

    Dig it man. Good read.

  11. Sam Romain says:

    Carl for as much as you hate writing blog posts you did a fantastic job.. I love that you shared this strategy with me.. I do want to clarify real quick though…

    So the strategy goes:
    1) buy expired domain with good stats
    2) build good website with good blog posts that may feature a list of providers or sources
    3) reach out to other authority blogs and give them a link and ask for a link in return
    4) ???
    5) profit

    Please fill me in if this is wrong.

    Thanks a ton dude!!

  12. Dan says:

    I love the outreach tactic, baiting people into linking to you by creating list style posts. I’m going to give this a whirl on a couple of authority sites I’m working on. I never thought to do it with a local twist. I have posts about the top 10 “XYZ blogs” but to do that locally is clever – way more opportunities.

    I gotta be honest, I don’t know that I fully wrap my head around the idea behind this, unless you have several clients in the same niche which can leverage that site.

    So let me make sure I’m following;

    1) You buy an expired domain
    2) You build links to that expired domain using your outreach tactic
    3) You build social credibility
    4) You build a link from that expired domain to your client.

    Am I missing something here?

    It seems to me that’s not a cheap activity. Buying a good expired domain ($30-100 depending on how good it is). Building 10 pages of content – assuming it’s a native english writer that’s a $100. If you’re paying someone else to set it up maybe $40 to do it all well. Another $30 to setup the social? $15 for registration, $30/year for hosting.

    Let’s assuming you’re outsourcing the outreach – $20/hr for 2 hours maybe? Let’s round it to $275 per link plus the management of the process. Alternatively you pay for a guest post on a real site with real visitors (something expired domains don’t have).

    Now if you have 3 or 4 clients in one niche, now we’re talking about $75/link for an excellent link and I can see how this process makes a ton of sense.

    I’m not trying to troll, I’m just trying to open a dialogue on the financial feasibility of this tactic. I really appreciate that you included e-mails showing you’ve done this and it’s not just an idea.

    PS: Thanks for the tip on OnlyWire – I primarily use IFTTT but I’ll have to give OnlyWire a try! Even if I don’t necessarily agree with the process as a whole I’ve gotten two really good ideas from this post so thank you.

    • Carl Reed says:

      Hi Dan, you’re not doing outreach to build links to your expired domain mate, you use the expired domain to give links to other websites then ask those real websites to link to your money site.

      It’s a three way link, one up from reciprocal, so your expired domain basically becomes your 2nd tier link rather than your 1st.

      If you exchange links with 10 websites from your expired domain, that’s 10 white hat authority links for the price of 1 PBN + however long it takes you to do the outreach.

      Landing 10 permanent white hat links using this process is way cheaper and safer than building and maintaining 10 PBN’s.

      The links you land are on real websites – these will increase in value over time as the real website gains more links.

      PBN links devalue over time as they lose their original links, so you have to spend money maintaining the backlinks or replacing them with new domains, plus the hosting costs and domain renewals.

      If you want to save further just use sendgrid to send 2,000 emails in one go, only trouble is with sendgrid you can’t use the custom one liner at the start of the email so response rate drops a bit.

  13. mattgdavison says:

    This is actually exactly the kind of post that lands a new subscriber.

    Great post carl, LOTS of work but trying this

  14. Cem says:

    I don’t care how many day It takes. You should post more often 🙂

  15. Simon Nowak says:

    Great post Carl!

    I was wondering, what is your average response rate when you ask for a link in exchange?

    What if they don’t reply? Do you still keep their link?

    It’s great tactic. However, because we are not 100% upfront (the link exchage part) I’m wondering how people will react to this.

    I will let you know how it goes.

    Cheers.

    Simon Nowak.

    • Carl Reed says:

      Hi Simon,

      Comparing this method of outreach to others (like broken link building, offering money, link begging, content promotion etc) the response rate is way higher.

      Also, websites on the 1st & 2nd page of Google for tough keywords already know the value of a backlink, so what you’re offering them is a free boost in rankings, not many people say no.

      People pay $50 odd dollars a month for relevant homepage links and you’re giving them away.

      If you’ve already got some PBN’s just un-link one from your money site, improve it’s appearance and give it a go with that

  16. Matija says:

    Hi Carl, this is by far one of the most freshness tricks I have read lately about links. Definitely will try to do this one…. just out of cuorisity. Would you be interested to work on such project also with foreign language (I am from Slovenia). I know you will not understand, but I think you will see some experiences in SEO in my personal blog. Regards. Appreciate mail from you. Thanks.

  17. Wayne says:

    The images made it well worth reading!

  18. Ed says:

    Great stuff, thanks Carl.

  19. Even though it took you 3 days to right, it is a great read and good insight on internet marketing and how SEOs sit in front of their computers all day in their underwear…;) Will read again this evening!

  20. Stuart says:

    Hi Carl, great article…

    Can you explain why you would do this to to an expired domain and not your main money site? What are the benefits?

    Also, what would be a good broad niche to target for a web designer? How broad is broad? Would copywriting and social media be close enough?

    I’m was thinking, you could also combine this outreach technique with a curated ‘experts’ article, where each expert answers a question and helps write the article for you. It might include an extra step and offering to share one of their posts on social media or similar in exchange for your back link, but it would be a good way to kill two birds with one stone.

    • Carl Reed says:

      Hi Stuart,

      Have a look at the new graphic I’ve put under “Reverse PBN Benefits”

      It’s a lot easier to understand when you see that.

      For a web designer, any kind of online marketing niche is relevant.

      I’d avoid asking them to do anything tbh mate, the more you ask them to give you up front the less links you’ll receive.

      Top ### lists are easy, you just add their link and write a few sentences about them from their “About Us” page.

      • Thanks, that makes a bit more sense now…

        So you put their link on your PBN and ask for a link back to your money site? Don’t they get suspicious and ask why you want a link to a totally different website?

        Also, what I’m trying to understand is… why do you create an article on a PBN rather than write a good article on your money site and ask for a reciprocal link?

        Sorry if this is basic stuff.

        Thanks

  21. Sebastian says:

    That’s an interesting approach, seems to make sense. What’s a good way to find good expired domains in a particular industry?

  22. Lonnie Jones says:

    Even though your excel spreadsheet is as simple as it gets, but I think I would recommend using Buzzstream or Outreach Ninja to help with the outreach and tracking aspect.

    This method is something that can be used for all levels of websites…from the small local site to the huge nationwide brands…I think I will integrate this into my arsenal right now! Thanks Carl!

  23. Andre says:

    This is clever. So much easier than managing a billion PBNs.

  24. Simon Jordan says:

    I can see a huge amount of thought and effort went into that. Great advice from a top SEO expert.

  25. I think this technique is brilliant. This is like laundering black hat through a white hat machine 🙂 Nice work Carl!

  26. Dude, I gotta say, when I first started your post I was thinking “yada yada another noob PBN run down”, but I skimmed to the end anyway. Bro, this is really an excellent way to get top links. I can’t imagine any small business running some sort of online marketing not wanting to be listed in a top 10 list in their niche! A much better way to get in the door than begging for a guest post. And shit, what’s to stop you from offering the SEO services after!

    Brilliant!

  27. Chris says:

    Amazing idea! So simple, maybe require a bit of work, but as you showed, one website can get you 10 links! I’m your new follower!

  28. Loren says:

    Yep love this. I’ve avoided PBN building because of the hassle. But this makes things easy and makes a lot of sense.

    Also, since you’re not buying dozens of PBN sites you can take the money that would go to all of those domains and instead buy one really nice domain with outstanding metrics.

    It would be hard for your prospect to turn down a link exchange.

  29. Chris says:

    Great article Carl. The images cracked me up. Will give this a try. Cheers

  30. Zac says:

    Nice, definitely going to try this. Have you ever had anyone call out the legitimacy of your re-purposed expired domain especially given the link portfolio? Or is this over-thinking it.

  31. Alex says:

    Holy Cow this is an awesome technique with funny jokes and pics 😀 Keep going. Thought I already knew everything but with this thing you can do some serious damage

  32. I agree with everyone that this is a good way to gather links. I think using ninja outreach would actually help out a lot in finding and keeping track of these prospects. Did anyone actually care what your trust or citation flow was? Seems business owners wouldn’t really care. The other thing I like is the fact you can do this 5 times for a client in a big niche. Build 5 blogs in closely related niches and point them all to 1 website. Hell you could do it to your own authority site! Good stuff

  33. Roy says:

    First time visitor to the blog. I’m new to SEO, just feeling my way around so I loved the ‘idiot’s guide’ approach and the off the wall pics is a nice change from other blogs. Good job, I’ll be a regular visitor. Cheers. Roy (and nope, I’m not after a link just sharing the love)

  34. Andrew says:

    Awesome information Carl. Not too many people these days sharing this sort of quality so kudos to you mate! (And yeah, loved the images you used)

  35. Jose says:

    Love it Carl great detailed write up much appreciated!

  36. RPM Services says:

    Great post! I worry about the links my PBNs lose over time and this is an EXCELLENT way to insure them.

  37. Jean says:

    Hey Carl, great info in there! What tools do you recommend for scraping?

    • Carl Reed says:

      Hi Jean, manual scrapes are recommended, you want to be contacting people on the first 2 pages only so they already know the value of a backlinks and if they’re already rankings for tough keywords the sites you’re contacting obviously already have some authority, plus you need to manually judge whether you’ll be able to ask for a link or social share in return

      • Jean says:

        Seems pretty obvious, now that you mention it haha. Do you usually try to drip feed the links and prolong contacting different sites, or contact them right away?

        • Carl Reed says:

          All in one go mate just get it done, the links you get from this will drip in anyway, some sites will post a link straight away whilst others can take upto a month to put the link up

  38. Huy Hoang says:

    I’m a bit confused about this strategy. Would a competitor in the same niche agree too place my money site link?

    • Carl Reed says:

      No mate that’s why you need to contact niche relevant businesses (not direct competition) or general niche blogs, I’ve gave a few examples of how to do this within the instrucitons

      • Huy Hoang says:

        ahha sorry about that, I misread the examples.. I’ve got another question though. Does the PBN really need to have 10 pages worth of content if it looks legit? getting 10 pages of content written can be a pain, proof reading it and making sure the quality is good could take days.

  39. Fantastic method Carl, i will be trying this in the near future

  40. Steve Parker says:

    Great Article it its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot.

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  42. Javel says:

    This has got to be one of the coolest most straightforward and brilliant ideas I have read recently on back-linking. I will start working on this IMMEDIATELY. Thanks a million.